Articles about SEO
The internationally renowned manufacture of hard wearing and fashionable workwear - Dickies - engaged us to create a web site for their workwear range.
The web site presents their range of workwear and links through to a network of online distributors and retail shops. The site is presented in 10 languages, is responsive and optimised for multilingual SEO.
The site also provides access to corporate information and enables the ordering of custom workwear, embroidery and access to the extensive image library of Dickies products.
We have worked together with Kevin Ruston for many years - relying on his wealth of knowledge to assist customers with search engine optimisation and social media marketing campaigns. So as a platform for us to work together as a tighter team, we have created kambara a new team based working community to provide SEO and Social media marketing skills along side our design and development services.
Getting your page title and metatags correct is great for SEO and enables your readers to locate your content by getting it indexed well.
In this post we'll see how to get your modules and theme to play nicley together to ensure that your page structure is optimal for web standards and indexing. In most cases this can be sorted with a simple fix.
A general housekeeping task for CMS systems such as Wordpress and Drupal and other websites and good practice to keep your site SEO high is to make sure you are gracefully handling missing pages (404 errors).
One of the routine tasks to carryout is checking for crawl errors in Google Webmaster tools. If you see any missing pages in the list it is worth making sure you have some measures in place to handle these and ideally issue a 301 redirect so that Google and other search engines update their indexes.
To ensure that we are able to provide the quality of website services our clients have come to expect we provide the full services of an Internet Service Provider (ISP). This enables us to provide custom, secure and high performance website solutions. We provide services to manage the complete web presence for your website from registration and hosting through security and performance monitoring and support.
Whether you are running Drupal,Wordpress, Expression engine, Joomla or in fact any web site one of the regular tasks you should carryout on your web site is a bit of log analysis. It is often left up to modules, plug ins or someone else to protect your web site until it too late.
We all rely on Google Analytics to tell us about visitors and maybe use our log analysis software (AWStats, Webaliser etc) to report on log entries - but it is always worth using tools locally to dig deeper into your logs. These can range from simple reports on accesses to your site to more detailed forensic analysis of site activity.
By doing this we get to know better how visitors are accessing our site and can uncover some interesting answers to questions such as:
- How often is Google actually spidering my site?
- How many errors am I getting and what are they?
- Who is stealing my content?
- Is anyone trying to crack my site?
In this post I will briefly cover some useful techniques to analyse you logs and see if any one is abusing your hospitality.
We all know the popularity of social networks such as Twitter, Facebook and the like – but have you considered how these channels can be used to widen the audience for your website information and services. Access to these services provides new and compelling opportunities for promoting your business to a wide and very immediate audience. We have a good track record of leveraging these services to provide creative marketing solutions for our clients
One of the trends these days is to lose the www. from your domain name.
Arguments for are usability (e.g. you don't have as much typing to do - it is easier to not have to say dubyadubyadubya every time you give out your web address).
There are counter arguments of course to do with cookie control and sites that have sub-domains etc.
What is important though is that you choose one and stick to it. In any event you should decide for one and not allow both.
Supporting both will cause duplicate content in Google and you may suffer in SEO terms.